Sökning: "scroll animation"

Hittade 2 uppsatser innehållade orden scroll animation.

1. 1. Evaluating scroll-hijacking techniques in the context of call-to-action specific websites

   Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Författare :Filip Moltzer; [2022]
   Nyckelord :scroll animation; scroll-hijacking; parallax scroll; horizontal scroll; call-to-action; user orientation;

   Sammanfattning : The rapid improvement of hardware and internet speed in modern societies has contributed to more vibrant websites with lots of motion, which often has a correlation to a better user experience, but not always. Scroll-hijacked websites are one of the more controversial techniques, a questionable action where one modifies the default scroll behaviour, which affects the preconceived notions about how to navigate a website. LÄS MER

3. 2. Let's get moving : The effects of animated advertisements in a digital market

   Kandidat-uppsats, Jönköping University/Tekniska Högskolan

   Författare :Carl Coreback; David Krall; [2022]
   Nyckelord :Animation; Attention; Click-through rate; Memory; Attitude; Online Advertisements; Social media; Instagram;

   Sammanfattning : Purpose – The purpose of this study is to analyse the differences in click-through rate, attention, memory (recall and recognition), and attitude between static and animated advertisements on the social media platform Instagram. This study addresses whether static or animated advertisements are more effective on social media. LÄS MER