Sökning: "search engine marketing"
Visar resultat 1 - 5 av 64 uppsatser innehållade orden search engine marketing.
1. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?
Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskapSammanfattning : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. LÄS MER
2. Perceived credibility of the organic and sponsored links in the search engine listings : Factors affecting the internet users' perception of the links
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : People choose to spend a large amount of their time on the internet these days, which has led to an increase in search engine marketing. It is a form of online marketing that displays the ads as organic and sponsored links and is considered less intrusive by internet users. LÄS MER
3. Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing : Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System
Kandidat-uppsats, Örebro universitet/Handelshögskolan vid Örebro UniversitetSammanfattning : .... LÄS MER
4. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER
5. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. LÄS MER