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  1. 1. Long Live Sustainable Clothing: A Study on Nudging the Swedish Consumer Towards Increasing Garment Recycling Intention

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Felix Nilsson; Sebastian Stüben; [2020]
    Nyckelord :Sustainable consumer behaviour; Clothing disposal; Nudging; Social proof; Cultural orientation;

    Sammanfattning : The fashion industry is the second most polluting industry in the world, accounting for 10% of all global carbon emissions. Previous research has shown that a great majority (80%) of the climate impact stems from the production phase and that the most efficient way to soften the impact is to prolong the garments' life through different means of recycling. LÄS MER