Sökning: "segmentation targeting positioning"
Visar resultat 1 - 5 av 14 uppsatser innehållade orden segmentation targeting positioning.
1. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis
M1-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. LÄS MER
2. An Evaluation of the Marketing Process in B2B and B2C Startups
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER
3. Underhållning : som en strategisk framgångsfaktor för shoppingcenter
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Denna studie framför vår forskning om hur underhållning används på ett shoppingcenter som en strategisk marknadsföringsstrategi. En fallstudie med ett kvalitativt angreppssätt valdes eftersom vi ville få ett djup i studien. LÄS MER
4. Marknadsföringsstrategier inom småföretag : Intuition eller taktiskt val?
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Small businesses are the largest employers in Sweden and employ most people on the labour market. Therefore they are considered one of the most important components for an economic growth in a country. However small businesses have problems regarding profitability and survival on the market. LÄS MER
5. Från retro till metro : Att marknadsföra skönhetsprodukter till män
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Research question: How should cosmetic companies develop marketing strategies for beauty products to appeal to men as a customers? Purpose:The purpose of this paper is to explore how marketing strategies of beauty products aimed for men should be designed in order to appeal to potential and existing male customers. Furthermore the paper aims to identify strategic proposals that cosmetic companies should apply in creating marketing for men. LÄS MER