Sökning: "self-branding"

Visar resultat 1 - 5 av 16 uppsatser innehållade ordet self-branding.

1. 1. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alessandra Sossini; [2023]
   Nyckelord :employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

   Sammanfattning : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. LÄS MER

3. 2. Self-branding on elite level : How female athletes use social media for empowerment

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Stephanie Wiebach; [2022]
   Nyckelord :social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

   Sammanfattning : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. LÄS MER

4. 3. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Rebecca Arfwedson; [2021]
   Nyckelord :Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

   Sammanfattning : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). LÄS MER

5. 4. Jeffree Star och kapitalet : En semiotisk analys om klass och smak utifrån Bourdieu

   Kandidat-uppsats,

   Författare :Ava Hanning; [2021]
   Nyckelord :semiotik; Bourdieu; dosa; kapital; instagram; self-branding; visuell kommunikation; Louis Vuitton; Hermès;

   Sammanfattning :  Syftet med studien är att genom en kvalitativ semiotisk analys se på vad som definierar god smak. Utifrån Bourdieeus (1986) teorier om klass och smak vill jag se på Jeffrree Stars kapital och undersöka vilka markörer det finns för god smak. LÄS MER

7. 5. Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages

   Magister-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Meagan Nouis; [2020]
   Nyckelord :Branding messages; digital self-branding; Instagram marketing; consumer engagement; content analysis;

   Sammanfattning : While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. LÄS MER