Sökning: "self-congruency"
Hittade 1 uppsats innehållade ordet self-congruency.
1. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.
Master-uppsats, Stockholms universitet/MarknadsföringSammanfattning : The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions of a brand’s gender can be related to brand equity, since this term is strongly associated with brand personality. LÄS MER
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