Sökning: "self-congruency"

Hittade 1 uppsats innehållade ordet self-congruency.

  1. 1. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.

    Master-uppsats, Stockholms universitet/Marknadsföring

    Författare :Alba Sanz Alvarez; [2019]
    Nyckelord :: gender; brand; fashion; androgynous; brand equity; brand personality; selfrepresentation; self-congruency;

    Sammanfattning : The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions of a brand’s gender can be related to brand equity, since this term is strongly associated with brand personality. LÄS MER