Sökning: "self-construal"

Visar resultat 1 - 5 av 7 uppsatser innehållade ordet self-construal.

  1. 1. Går det att tolerera en oliktänkande vän? - Betydelsen av kön och självkonstruktion för tolerans mot nära vänner

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Sabina Lennartsson; Sofia Edvik; [2024]
    Nyckelord :Self-construal; interdependence; tolerans; sociala relationer; könsskillnader; Social Sciences;

    Sammanfattning : The aim of this study was to investigate the relationship between men and women’s interdependence, meaning prioritization of close relationships or group relationships, and level of tolerance towards a friend with dissimilar views. To do this, a survey was created and distributed to students at different universities in Sweden. LÄS MER

  3. 2. Does Culture Really Have a Role in Self-Construal?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för psykologi

    Författare :Viktoria Zewaldi; [2022-10-12]
    Nyckelord :;

    Sammanfattning : Self-construal predicts how individuals view themselves in relation to others in their social context. Three possible self-construals (independent, interdependent and metapersonal) are discussed. LÄS MER

  4. 3. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Gao Wangshu; Wang Guanhua; [2020]
    Nyckelord :;

    Sammanfattning : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. LÄS MER

  5. 4. Just Me, Myself and I? : The Cultural Impact of Self on Emotional Brand Attachment

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Daniel Alderstad; Jacob Berglund; [2016]
    Nyckelord :Self-congruence; Emotional Brand Attachment; Brand Personality; Self-Brand Connections; Self-Construal; Consumer Psychology; Cross-Cultural Psychology; Regulatory Focus Theory; Ought Self-congruence;

    Sammanfattning : Emotional brand attachment has emerged as an important marketing concept that can strengthen a brand's performance. One way to create emotional bonds with consumers is to match the brand's personality with the consumer's self-concept (i.e. self-congruence). LÄS MER

  7. 5. Influence of cultural differences on «the time versus money effect» : The case of Russia and Sweden.

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Tatiana Egorova; Daria Kolesnikova; [2016]
    Nyckelord :time-vs-money effect; consumer behavior; priming; product evaluations; self-construal;

    Sammanfattning : The paper explores the manifestation of “the time vs. money effect” in the intercultural setting. “The time vs. money effect” reveals itself as the consequence of priming either time or money that results in shifting product attitudes expressed by consumers. LÄS MER