Sökning: "self-segmentation"

Hittade 2 uppsatser innehållade ordet self-segmentation.

1. 1. Social Media: How to Interact with Millennials and Make Use of Self-Segmentation : A Case Study of Swedish Millennials’ Behavior on Facebook

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Simon Andersson; Kevin Arnvaller; [2017]
   Nyckelord :Social Media; Segmentation; Customer engagement; Millennial Generation; Facebook; Self Segmentation; Influential Profiles; sponsored Content; Suggested Posts; Social Media; Segmentering; Kundkontakt; Millennial Generationen; Facebook; Själv-Segmentering; Inflytelserika Profiler; Förslagna-Inlägg;

   Sammanfattning : Social media are online accommodations where users can interact with other users, which has become a phenomenon that has grown and completely exploded over the past decade. Companies are well aware of this and has invested a large amount of resources in order to establish a better contact with their customers. LÄS MER

3. 2. Advertising product improvement opportunities using segmentation in Video-on-Demand services : A case study of MTG’s opportunities in the shift from television to streaming video

   Master-uppsats, KTH/Industriell marknadsföring

   Författare :Marcus Kohlberg; Lars-Peter Westman; [2014]
   Nyckelord :Video-on-demand; ad avoidance; segmentation; self-segmentation; contextual segmentation; advertising products; signal strength; ad engagement; video-on-demand; play tjänster; segmentering; självsegmentering; kontextuell segmentering; signalstyrka;

   Sammanfattning : More and more people choose to watch television online through online video-on- demand services. For media corporations, such as the Modern Times Group (MTG), this means that video-on-demand will become an increasingly important source of revenue. LÄS MER