Sökning: "semiotic framework"

Visar resultat 1 - 5 av 213 uppsatser innehållade orden semiotic framework.

  1. 1. KOM SOM DU ÄR. En semiotisk analys av Försvarsmaktens filmkampanjer utifrån ett genusperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Mona Kamali; [2024-03-06]
    Nyckelord :Jämställdhet; genus; Försvarsmakt; myndighet; semiotik; kommunikation;

    Sammanfattning : In recent decades, the Swedish Armed Forces have undergone major changes as gender neutral. Men and women must fight side by side for the motherland as equals. This new conscription creates new challenges for the Swedish Armed Forces communication when both men and especially women are desired to join them. LÄS MER

  3. 2. Can Theological Semiotics Reconcile Nature and Culture? Nathan Lyons’ Semiotic Imaginary in Dialogue with Christology

    Kandidat-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Författare :Elias Kjörk; [2024-02-02]
    Nyckelord :Natur; Rowan Williams; Kristologi; Kultur; Nathan Lyons; Bruno Latour; Semiotik;

    Sammanfattning : Abstract The philosopher of science Bruno Latour believes modernity is premised on the division of nature and culture into distinct spheres. In response to the problems this division poses, he has suggested a theoretical imaginary that promotes technological “hybrids” as a bridge between them. LÄS MER

  4. 3. Tjejsnuset är det nya! : En kvalitativ studie om hur bilden av vitt snus konstrueras i samspel mellan media och unga vuxna, samt hur vitt snus kodas som manligt respektive kvinnligt.

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Elsa Widenström Findell; Silja Jóhannsdóttir; [2024]
    Nyckelord :Vitt snus; genus; reklam; konstruktion;

    Sammanfattning : The study aims to examine the construction of the image of white snus, specifically focusing on the growing trend of female snus use. The analysis will shed light on overall perceptions and attitudes towards white snus, along with its social construction among young adults. LÄS MER

  5. 4. Att håna de globalt superrika : En multimodal kritisk diskursanalys av filmen Triangle of Sadness

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Emma Gröttheim; Sanna Eriksson; [2024]
    Nyckelord :economic inequality; class; global upper class; globally super-rich; global elite; discourse; culture industry; field theory; multimodal critical discourse analysis;

    Sammanfattning : Research suggests that society is facing continued increasing economic inequalities where structural forces such as neoliberalism and globalisation are behind the emergence of a new group of globally super-rich. Since media is a place where social class is expressed, depicted and represented, it can have a particularly important role regarding what discourses about the global upper class are generated. LÄS MER

  7. 5. Bakom kulisserna av konsumtion: En kvalitativ undersökning om produktplaceringar i tv-serien Emily in Paris och unga vuxnas varumärkesuppfattning.

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hilla Abrahamson; Camilo Carlsson Ramirez; Amanda Wiklund; [2024]
    Nyckelord :Produktplacering; tv-serie; semiotik; marknadsföring; stealth marketing; Business and Economics;

    Sammanfattning : The aim of this thesis is to examine how young adults perceive product placements in the tv show Emily in Paris. The ambition is to achieve a greater understanding of how consumer purchase intention is influenced by product placements, as well as the impact of product placements on consumers' attitudes and awareness towards brands. LÄS MER