Sökning: "semiotic text and image analysis"

Visar resultat 21 - 25 av 61 uppsatser innehållade orden semiotic text and image analysis.

1. 21. “We’re not selling” : En studie av r/wallstreetbets

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Daniel Ebeid; Ida Hellgren; [2021]
   Nyckelord :Digital aktivism; GameStop; kultur; Wallstreetbets; connective action; representation;

   Sammanfattning : In the beginning of 2021, the stock of strained and heavily shorted company GameStop rose by almost 2,000 percent. The meteoric rise was caused after users of the subreddit r/wallstreetbets mobilized to buy up stock of the business, hoping that short- sellers would be forced to close their positions, leading to further upside. LÄS MER

3. 22. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Vera Sofie Thallinger; Lusanda Ntintili; [2021]
   Nyckelord :Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

   Sammanfattning : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. LÄS MER

4. 23. Nu stannar vi på marken : En kvalitativ semiotisk analys av SJ:s hållbarhetskommunikation

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Thea Axelsson; Jonna Ohlin; [2021]
   Nyckelord :SJ; sustainability; communication; greenwashing; qualitative semiotic analysis; SJ; hållbarhet; kommunikation; greenwashing; kvalitativ semiotisk analys;

   Sammanfattning : Studien ”Nu stannar vi på marken” ämnar analysera hur företaget SJ konstruerar sin hållbarhetskommunikation och om greenwashing-fenomenet ses i deras reklam och iså fall i vilken grad. Greenwashing anges när ett företag sprider vilseledande information för att få företaget att framstå mer hållbara än vad de egentligen är, för att locka konsumenter. LÄS MER

5. 24. Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Fanndis Hermannsdottir; [2021]
   Nyckelord :Employer Branding; Public Sector Employer Branding; New Public Management; NPM; the Swedish Armed Forces; Policy Branding; Public Sector Branding; Social Sciences;

   Sammanfattning : This qualitative mixed methods case study aims to seek understanding of employer branding within the public sector from a New Public Management perspective. The chosen case is two campaigns from the Swedish Armed Forces of 2011 and 2019. LÄS MER

7. 25. Pastoral Nostalgia and Digital Media: A Case Study Exploring Nostalgia Communication in Li Ziqi’s Online Short Videos

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Jinpei Deng; [2020]
   Nyckelord :Nostalgia; pastoral nostalgia; short videos; new media; Li Ziqi; communication; critical visual analysis; semiotics; remix; Sina Weibo; online videos; digital;

   Sammanfattning : The primary goal of this study is to observe how the meaning of nostalgia is negotiated and remediated in Li Ziqi’s short videos, and understand the construction and expression of pastoral images in the video, by examining its social modality of the audiencing site and the compositional and social modalities of the image site through a Critical Visual Approach(CVA). Except for CVA, Remix as a thinking tool helps to frame data selection, mixed methods and theories throughout. LÄS MER