Sökning: "sense marketing"
Visar resultat 1 - 5 av 230 uppsatser innehållade orden sense marketing.
1. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER
2. ”Shame of missing out”, det nya FOMO : En kvalitativ intervjustudie om hur känslor hos unga kvinnor upplevs när influencers uppmanar till konsumtion på Instagram.
Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Sammanfattning : With the increasing trust and power of influencers on social media, more research and information are needed on how influencers affect the emotions of their followers. The climate that exists on social media today contributes to calls for unsustainable consumption, which is something that influencers in particular contribute to. LÄS MER
3. Energy justice and gender implications on prodcutive uses of energy. A case study based in rural Bolivia
Master-uppsats, Lunds universitet/Internationella miljöinstitutetSammanfattning : This research investigates the gender dimension of the impacts of access to clean and modern energy and technology in productive uses of energy. Rural organizations led by women supported by the EnDev project Bolivia were selected for a multi-site case study. LÄS MER
4. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. LÄS MER
5. Prototyping Tool for Large Scale Interactive Experiences
Master-uppsats, Lunds universitet/Institutionen för designvetenskaperSammanfattning : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. LÄS MER