Sökning: "sensory branding"
Visar resultat 1 - 5 av 22 uppsatser innehållade orden sensory branding.
1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER
2. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. LÄS MER
3. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. LÄS MER
4. Digital profilering av lyxvarumärken inom retail : Uppbyggnad av en exklusiv kundupplevelse i en digital kontext
Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenSammanfattning : Title: Digital profiling of luxury brands within retail Digital sales in retail have increased significantly over the past decade and the trend has accelerated as a result of the current Covid-19 pandemic. Motives for luxury consumption are often described as the symbolic desire to achieve a certain status, success and identification. LÄS MER
5. Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol
Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikSammanfattning : This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. LÄS MER