Sökning: "sephora"

Hittade 4 uppsatser innehållade ordet sephora.

  1. 1. Spegel, spegel på väggen där. : En semiotisk analys av Sephoras reklam: The unlimited power of beauty

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Maya Einarsson Svensson; [2022]
    Nyckelord :Wokewashing; femvertising; Sephora; smink; feminism; genus; reklam; marknadsföring; varumärkesaktivism;

    Sammanfattning : The goal of this essay is to examine Sephora’s video commercial in the context of wokewashing and femvertising. The question constructed for that aim which is the basis of this essay reads as follows: How does the clip use symbols and speech to emphasise a feminist stance in their commercial, and could the movie be used as an example of wokewashing? Different feminist views on makeup and beauty are presented under background to give context to facilitate discussions about whether this is wokewashing and/or femvertising. LÄS MER

  3. 2. “I crashed my car into a cement pole and cried all the way home but my eye makeup was still perfect” : A qualitative study of members’ sense of belonging within Sephora’s commodified community: Beauty Insider

    Kandidat-uppsats, Södertörns högskola/Institutionen för kultur och lärande

    Författare :Emma Ankarberg; [2019]
    Nyckelord :commodified communities; participatory culture; fan culture; consumer society; sense of belonging; online communities;

    Sammanfattning : This study seeks to understand ways in which members’ experience a sense of belonging within Sephora’s own commodified community: Beauty Insider. Three research questions are presented, the final one being of highest importance: in which way do members of Beauty Insider experience a sense of belonging? To be able to understand the members, previous research is presented where Muniz & O’Guinn’s (2001) study on Brand Communities is essential, as well as the study conducted by Dholakia et al. LÄS MER

  4. 3. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Författare :Linnea Olsson; [2018]
    Nyckelord :Marketing Communication;

    Sammanfattning : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. LÄS MER

  5. 4. Phygitalization and its effect on customer satisfaction and loyalty - The case of Sephora

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Miranda Rincon; Keren Attas; [2017]
    Nyckelord :General Works;

    Sammanfattning : .... LÄS MER