Sökning: "served"

Visar resultat 1 - 5 av 1356 uppsatser innehållade ordet served.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. De narrativa anpassningarna : Identitetskontinuitet uttryckt i den politiska diskursen om svensk säkerhetspolitisklinje och omsvängning i Nato-frågan

    Kandidat-uppsats, Försvarshögskolan

    Författare :Frida Eriksson Arrhén; [2024]
    Nyckelord :Foreign policy change; NATO; Sweden; Ontological Security; Identity; Utrikespolitisk förändring; Nato; Sverige; Ontologisk säkerhet; Identitet;

    Sammanfattning : Ontological security theory has served the field of international relations well by providing a theoretical lens through which the continuous behaviours of states can be understood. This study aims to contribute to furthering the development of ontological security theory by demonstrating its explanatory power even in the context of altered state behaviour. LÄS MER

  4. 3. Kom igen nu Britt-Marie, va kreativ för f-n : En studie om hur projektdeltagare motiveras i en kreativ bransch

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Karin Lindh; [2024]
    Nyckelord :project management; motivation; meaningfulness; timeframes; feedback; projektledning; motivation; meningsfullhet; tidsramar; återkoppling;

    Sammanfattning : Den här studien syftade till att utforska hur projektdeltagare som arbetar inom kommunikationsbyråer upplever att de blir motiverade. Genom en kvalitativ metod med semistrukturerade intervjuer genomfördes sammanlagt nio intervjuer med projektdeltagare med varierande erfarenheter och ålder från olika och i vissa fall samma kommunikationsbyråer. LÄS MER

  5. 4. Declining Fertility: New Generations and New Perspectives How university-educated members of Generation Z in Sweden explain their decision to delay parenthood

    Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Magnus Malmberg; [2024]
    Nyckelord :Declining Fertility; Generation Z; Social Exchange Theory; Scandinavia; Social Sciences;

    Sammanfattning : This thesis aims to examine how university-educated members of Generation Z in Sweden explain their decision to delay parenthood. As declining fertility rates across the globe risk to strain the global economy, this topic has never been more relevant. LÄS MER

  7. 5. Local History Awareness : And its Influence on Young People in a Post-Communist Region

    Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Marwan M. Hassan; [2024]
    Nyckelord :local history; place attachment; regional affiliation; regional pride; civic engagement; social trust; regional identity; mobile learning; mobile website; post-communist communities; retrospective qualitative interviews; Eberswalde; East Germany;

    Sammanfattning : This project explores the impact of a mobile website (MWS) designed to enhance knowledge and interest in local history among residents of Eberswalde as a sample for an Eastern German post-communist city. It aims to strengthen the sense of regional identity and attachment, potentially affecting their decision to remain in or leave the region. LÄS MER