Sökning: "service managemet"

Hittade 1 uppsats innehållade orden service managemet.

  1. 1. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Victoria Starkhammar; Anna Neglén; [2017]
    Nyckelord :value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

    Sammanfattning : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. LÄS MER