Sökning: "service marketing and Tourism"

Visar resultat 1 - 5 av 38 uppsatser innehållade orden service marketing and Tourism.

  1. 1. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Jongwoo Lim; [2023]
    Nyckelord :Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

    Sammanfattning : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. LÄS MER

  3. 2. Administrativa gränsers effekt på destinationsutveckling : En fallstudie om Mariazellerland och Obertauern

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi

    Författare :Amrei Aubrunner; [2022]
    Nyckelord :destination management; marketing; planning; service and coordination; lobbying; administrative boundaries; cross-border planning; destination; collaboration; management;

    Sammanfattning : Tourism is not only one of the world's fastest growing industries but also verycompetitive. To be able to run a competitive and attractive tourist destination, itis extremely important that the cooperation between all actors works. LÄS MER

  4. 3. Myten om Åre : En semiotisk multimodal textanalys av platsvarumärket Åre

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Emilia Finné; Jenny Kästel; [2022]
    Nyckelord :gentrification; tourism; place brand; social class; Åre; gentrifiering; turism; platsvarumärke; klass; Åre;

    Sammanfattning : I egenskap av att vara en av Sveriges största turistorter lockar Åre cirka en miljon besökare per år. För många handlar orten om skidåkning och turismen bidrar med många jobbmöjligheter till den jämtländska byn som ofta beskrivs som lilla Stockholm. LÄS MER

  5. 4. Marketing of Community-Based Tourism : A case study of Central Asia

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Fiona Gansauer; [2021]
    Nyckelord :Stakeholder Theory; Community-Based Tourism CBT ; Distribution Channels; Marketing; Central Asia; Uzbekistan; Kyrgyzstan; Tajikistan; cross-national analysis;

    Sammanfattning : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. LÄS MER

  7. 5. Tourism in Time of Epidemics

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Davide Celotto; [2021]
    Nyckelord :Tourism organisations; Crisis Communication strategies; Situational Crisis Communication Theory; Organisational reputation; Service Management.; Social Sciences;

    Sammanfattning : The aim of this research project is to study the role played by communication strategies on organisational reputation among the different stakeholders involved during the current COVID-19 pandemic outbreak. In doing so, this master thesis aims to understand how crisis communication aids the management of service processes and the construction of organisational image during crises. LÄS MER