Sökning: "service marketing- case study"

Visar resultat 1 - 5 av 296 uppsatser innehållade orden service marketing- case study.

1. 1. Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Bolander; Elin Siltberg; [2023]
   Nyckelord :Business Model; Business Model Canvas; Sustainable Urban Mobility; Mobility-as-a-Service MaaS ; Business and Economics;

   Sammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business models can be designed and configured. Theoretical Perspective: The theoretical perspective is provided by a preliminary framework which consists of a synthesis between Business model theory and MaaS literature. LÄS MER

3. 2. Cloud Computing Pricing and Deployment Efforts : Navigating Cloud Computing Pricing and Deployment Efforts: Exploring the Public-Private Landscape

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Casper Kristiansson; Fredrik Lundström; [2023]
   Nyckelord :Cloud computing; Private cloud; Public cloud; Cloud computing services; Cost-effectiveness; Implementation effort; Google GCP; Microsoft Azure; Amazon AWS; Pricing models; Cloud adoption; Cloud cost management; Cloud migration; Instance computing; Serverless computing; Data storage; Molntjänster; Privat moln; Offentligt moln; Kostnadsjämförelse; Kostnadseffektivitet; Google GCP; Microsoft Azure; Amazon AWS; Molninförande; Molnkostnadshantering; Molnmigration; Instance computing; Serverless computing; Dataförvaring;

   Sammanfattning : The expanding adoption of cloud computing services by businesses has transformed IT infrastructure and data management in the computing space. Cloud computing offers advantages such as availability, scalability, and cost-effectiveness, making it a favored choice for businesses of all sizes. LÄS MER

4. 3. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

   Master-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Jongwoo Lim; [2023]
   Nyckelord :Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

   Sammanfattning : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. LÄS MER

5. 4. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

   Master-uppsats, Lunds universitet/Teknisk logistik

   Författare :Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
   Nyckelord :Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

   Sammanfattning : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. LÄS MER

7. 5. Bankens roll vid generationsskifte av skogsfastigheter : en studie av intressenters tjänstebehov

   Master-uppsats, SLU/Dept. of Forest Economics

   Författare :Alice Sjölund; [2023]
   Nyckelord :fallstudie; fastighetsöverlåtelse; finansiell rådgivning; relationsmarknadsföring; semistrukturerade intervjuer; tjänstekvalitet;

   Sammanfattning : Sveriges totala landareal består av cirka 28 miljoner hektar skogsmark. Tillsammans äger cirka 311 000 privata skogsägare drygt 50 procent av den svenska skogsarealen. Ägarbyten bland dessa skogsfastigheter sker kontinuerligt. LÄS MER