Sökning: "service-channels"
Visar resultat 1 - 5 av 11 uppsatser innehållade ordet service-channels.
1. Public service i konkurrens – hur underhållande får morgonsoffan bli? En kvantitativ studie av Gomorron Sverige
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : The Swedish morning show ”Gomorron Sverige”, part of public service broadcasting, two years ago changed its profile towards being more news driven. The purpose of this paper is to review the content of the program before and after the change to see if in fact the balance between entertainment and information changed in line with ambition/the charter. LÄS MER
2. “… baby, I'm the worrying kind” - En kvantitativ analys av TV-nyheters samband med oro för brott.
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Title: “...baby, I´m the worrying kind. LÄS MER
3. Påverkas du av andras klagomål? En kvantitativ studie om missnöjesspridning i sociala medier
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : During the recent years, daily communication between companies and their customers has increasingly moved from traditional customer service channels to social media. This has resulted in customer complaints being voiced on company Facebook pages, Instagram posts and tweets. LÄS MER
4. The Migration Measurement Model - How to Measure the Success of a Channel Migration in Customer Support
M1-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : Purpose: The purpose of this thesis is to develop a theoretical framework that enables a company to measure the success of an initiative that migrates customers from one channel to another, in order to improve or upgrade the way of handling customer support between the company and its end customers. Methodology: The strategy for this thesis was to carry out an iterative case study - theory-led by explaining the causes of events and processes from the literature, and discovery-led by exploring the key issues in ACTIVE Network‟s migration. LÄS MER
5. Bortglömda nyheter : En pilotstudie om hågkomsten av nyheterna i Dagens eko kvart i fem
Kandidat-uppsats, Institutionen för samhällsvetenskaperSammanfattning : In this essay a pilot study on the memory of Swedish Public Service radio news is presented. 30 subjects participated in the study, which was performed during three days, 18 to 20 of November 2013. LÄS MER