Sökning: "service-dominerande logik"

Hittade 4 uppsatser innehållade orden service-dominerande logik.

  1. 1. Betydelsen av mellanmänskliga möten online : En studie om B2C-interaktioner mellan kunder och kundservicepersonal

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Olivia Holm; Ebba Blom; [2020]
    Nyckelord :Relationships; service-dominant logic; value creation; interaction; social exchange; social resource theory; particular resources; concrete resources; Relationer; service-dominerande logik; värdeskapande; interaktion; socialt utbyte; social resursteori; partikulära resurser; konkreta resurser;

    Sammanfattning : Today's retail consumer market is characterized by global, intense competition. In times of intense competition, long-term customer relationships are described as the key to both profitability and survival, which is achieved by creating value together with customers through mutual dialogue. LÄS MER

  3. 2. Next level - från spel till upplevelse : En studie i företaget Mojangs värdesamskapande med kunder och sociala medier

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Lovisa Emanuelsson; Christina Norling; [2019]
    Nyckelord :Mojang; Minecraft; Service dominerande logik; SDL; Chandler; Vargo; Lush;

    Sammanfattning : The service-dominant logic (SDL) argues that value creation is always a co-creative process. Value can never be created or delivered by a firm, as value can only be realized in the customer's experience. Value is therefore a cooperative process. LÄS MER

  4. 3. Value creation through digital services in start-up support organisations

    Master-uppsats, KTH/Industriell Management

    Författare :JULIAN SPRINGER; MIKO KINNUNEN; [2018]
    Nyckelord :Digital service; Value co-creation; Start-up; Start-up support; Entrepreneurial ecosystem; Service ecosystem; Service innovation; Incubation; Digitala tjänster; Värde medskapande; Start-up; Start-up stöd; Entreprenörsekosystem; Serviceekosystem; Service innovation; Inkubation;

    Sammanfattning : Background and purpose - Digitisation is connecting various business actors to create interconnected ecosystems through digital platforms. Meanwhile entrepreneurial ecosystems are offering various benefits for start-ups e.g. through support organisations that offer services for them. LÄS MER

  5. 4. Managing service innovation in SMEs – identified barriers and a two-node innovation process

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :Dann C. Haimovitch; [2015]
    Nyckelord :;

    Sammanfattning : The service sector is steadily increasing in the worldwide economy, but still, innovation research mainly focuses on tangible products and systems. The purpose with this thesis is to contribute to the blurry boundary between research on product development and service development, by identifying barriers to manage a service innovation process and specifically how a service innovation process shall be adapted to Small and Medium Enterprises (SMEs) providing Knowledge Intensive Business Services (KIBS). LÄS MER