Sökning: "sexist attitudes"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden sexist attitudes.

1. 1. “Perhaps the most important lesson I learned was how closely connected the different forms of inequality are.” : A thematic analysis of the Everyday Sexism Project

   Magister-uppsats, Umeå universitet/Umeå centrum för genusstudier (UCGS)

   Författare :Lauren Foley; [2023]
   Nyckelord :sexism; everyday sexism; feminism;

   Sammanfattning : This thesis set out to explore how, through a radical feminist lens and using the theory of a continuum of violence by Dr. Liz Kelly, the Everyday Sexism Project community thinks about the issue of everyday sexism, how they view everyday sexism in relation to larger, more severe acts of sexist violence, and whether they see potential for change and/or eradication of the former. LÄS MER

3. 2. Man, en, mon, hen – Attityder till generiska pronomen i svenska språket

   Kandidat-uppsats, Lunds universitet/Avdelningen för lingvistik och kognitiv semiotik; Lunds universitet/Allmän språkvetenskap

   Författare :Jenny Kristoffersson; [2022]
   Nyckelord :Languages and Literatures;

   Sammanfattning : It has been theorised and researched whether masculine generics are perceived as sexist and should be replaced by so-called gender-fair language. Masculine generics are grammatically masculine forms that are used to refer to people generically. LÄS MER

4. 3. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ellinor Larsson; Lovisa Ferngren; [2021]
   Nyckelord :Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

   Sammanfattning : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. LÄS MER

5. 4. Konsumenters attityder gentemot reklam som anmälts som sexistisk eller könsdiskriminerande

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Sara Ohlsén; Nazmee Noor; [2020]
   Nyckelord :Attityder; sexistisk; objektifierande; könsdiskriminerande; könsstereotypisk;

   Sammanfattning : Syftet med denna kandidatuppsats var att undersöka svenska konsumenters attityder gentemot reklam som blivit anmäld som sexistisk eller könsdiskriminerande. Det teoretiska ramverket bestod av tidigare forskning kring hur attityder skapas och teorier om sexistisk och könsdiskriminerande reklam. LÄS MER

7. 5. Actitudes de un grupo de adolescentes mexicanos hacia el lenguaje inclusivo : Alternativas al masculino genérico

   Kandidat-uppsats, Högskolan Dalarna/Spanska

   Författare :Valeria Lundberg; [2020]
   Nyckelord :Grammatical gender; inclusive language; gender neutral language; non-sexist language; Spanish; Mexican teenagers; sociolinguistics; language attitudes.;

   Sammanfattning : Language and culture are deeply intertwined. Language reflects and influences the attitudes, perceptions and behaviors of its users. Therefore, the use of non-sexist language can contribute to achieving gender equality in society. This study focuses on the perceptions of a group of Mexican teenagers towards inclusive language. LÄS MER