Sökning: "sexy advertising"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden sexy advertising.

  1. 1. Varumärket som säljer så mycket mer än smink : En kvalitativ studie om vilka framställningar av kvinnan som går att hitta i de sex mest gillade reklambilderna i CAIA Cosmetics läppstiftskampanj 2019

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Alejandra Marroquin; Isabelle Nordén; [2020]
    Nyckelord :Gender; Stereotype; Male Gaze; Objectification; Representation; Instagram; Women in advertising; Genus; Stereotyp; Den manliga blicken; Objektifiering; Representation; Instagram; Kvinnor i reklam;

    Sammanfattning : The purpose of this study was to examine which kind of expressions of the woman that were present in the selected advertising images and how they could affect how women are represented. A qualitative content analysis was conducted. The six most liked CAIA Cosmetics Instagram posts from their lipstick campaign in 2019 were chosen and analysed. LÄS MER

  3. 2. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    Master-uppsats, Uppsala universitet/Institutionen för arkeologi och antik historia

    Författare :Rhianna Rees; [2019]
    Nyckelord :Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Sammanfattning : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. LÄS MER

  4. 3. “Babe your ass is looking tight”: En jämförande studie om kvinnliga utseendeideal, en hälsosam livsstil och den feminina kroppen på hälsobloggar

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Emma Hansson; [2017-10-09]
    Nyckelord :health; femininity; blogs; body ideals; appearance ideal; homogenization; identity;

    Sammanfattning : Health and people's wellbeing is an important issue in the Western society today. Moreover had today’s technology changed the way we look at bodies in the fashion industry and in social media. LÄS MER

  5. 4. Fair-skinned and Happy housewives : How women are portrayed in advertisements in Mexican fashion magazines

    Kandidat-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Jansson Caroline; Sahlin Li; [2016]
    Nyckelord :sexualization; stereotype; female portrayal; advertisement; female ideal; Latin America; Mexico;

    Sammanfattning : Advertising has a powerful role in today’s society, especially since we are constantly surrounded by it. Advertisement does not only encourage people to make decisions about their purchases but has a big impact on the culture (Lin & Yeh, 2009; Lindner, 2004). LÄS MER

  7. 5. Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sara Meinhardt; Annali Wallin; [2016]
    Nyckelord :consumer attitude; purchase intention; advertising;

    Sammanfattning : The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. LÄS MER