Sökning: "sezen atik gumuscu"

Hittade 2 uppsatser innehållade orden sezen atik gumuscu.

1. 1. Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå

   Kandidat-uppsats, Umeå universitet/Företagsekonomi

   Författare :Sezen Atik Gumuscu; [2017]
   Nyckelord :Marketing; Marketing Communication Tools; Micro and Small Ente rprises; Applying of Marketing C ommunicatio n Tools;

   Sammanfattning : Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. LÄS MER

3. 2. Interaction of Gender and Situation in Relation to Leadership behaviors of Female Managers: Case-studies in Construction and Nursing Sectors

   Magister-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Samrawit Nigussie Gudeta; Sezen Atik Gümüscü; [2010]
   Nyckelord :Leadership; Leader behavior; Gender; Situation; Female; Task-oriented; Relation- oriented; Construction; Nursing;

   Sammanfattning : Leadership has been one of the most interesting research areas for academicians and practitioners for many years. (Hughes et al, 2006, p. 22) defined leadership as an interaction process of leader, follower and situation that showed its complex character. LÄS MER