Sökning: "sharing intention"

Visar resultat 1 - 5 av 83 uppsatser innehållade orden sharing intention.

1. 1. Meme marketing’s effect on brand recall and sharing intention

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :William Fryklund; Erik Stenlund; [2023]
   Nyckelord :Meme marketing; brand recall; sharing intention;

   Sammanfattning : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. LÄS MER

3. 2. Implications for Management Control in the Transition towards Hybrid Work - A Case Study of a Professional Service Firm

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nils Arthursson; Sergi Rodríguez I Rovira; [2023]
   Nyckelord :Management control; Managerial intention; Professional service firm; Remote work; Hybrid work; Business and Economics;

   Sammanfattning : Purpose: The aim of this thesis is to explore the transition towards a hybrid work model and the implications it may have on the use and adaptation of management control within PSFs. The purpose is further to highlight the reasons behind the adaptations of MCS. LÄS MER

4. 3. Personaliserad marknadsföring inom dagligvaruhandel online i EU : En kvalitativ studie om hur svenska och tyska konsumenter uppfattar personaliserad marknadsföring

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Emelie Vedin; Mina Doderovic; [2023]
   Nyckelord :Personalized marketing; Perception; Online grocery stores; Sweden; Germany; GDPR.; Personaliserad marknadsföring; Uppfattning; Dagligvaruhandel online; Sverige; Tyskland; GDPR.;

   Sammanfattning : Personaliserad marknadsföring är betydelsefullt för e-handeln och dess framgång. “Personaliserad marknadsföring definieras som att designa och leverera skräddarsydda produkter och tjänster till enskilda kunder, personaliserad marknadsföring innebär med andra ord differentierade erbjudanden för enskilda kunder” (Chandra, Verma, Marc Lim, Kumar & Donthu 2022, s. LÄS MER

5. 4. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Caroline Werenberg; [2023]
   Nyckelord :Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Sammanfattning : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. LÄS MER

7. 5. Bosnien och Hercegovina - ett land med osäkra demokratiska framtidsutsikter? : En teorikonsumerande fallstudie om demokratiska begränsningar i Bosnien-Hercegovina under tidsperioden 2018-2022

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

   Författare :Begovic Amer; [2023]
   Nyckelord :Bosnien-Hercegovina; inbäddad demokrati; defekt demokrati; Wolfgang Merkel; demokratiska begränsningar;

   Sammanfattning : Since the war´s end in the 1990s, Bosnia and Herzegovina, a young nation in the center of Europe, has struggled to establish a functional democratic system. In line with the Dayton Agreement, which ended the conflict, the nation was split up into two autonomous regions, one of which would belong to the Serbian population and the other to the Bosnian and Croatian populations. LÄS MER