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1. Human branding within influencer marketing : isabella löwengrip as a human brand
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : The aim of this case study is to understand the importance of human branding inInfluencer Marketing, (IM). The study will further be based on exploring andexamining the brand of a case study, Isabella Löwengrip. She has a broad audienceon social media and has been a role model for many for over a decade. LÄS MER
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