Sökning: "shock advertising"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden shock advertising.

  1. 1. "Julia i 6B är en hora": En kvalitativ receptionsanalys av Talitas kampanj "Julia"

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Liselotte Gruving; Marthina Sandberg; Miranda Kyker; [2022]
    Nyckelord :Reception analysis; non-profit; social marketing; shock advertisement; Receptionsanalys; ideella organisationer; social marknadsföring; chockreklam;

    Sammanfattning : The purpose of this study is to address and understand how shock advertising can be used for the social marketing of non-profit organisations in Sweden. To better understand shock advertising in the Swedish context a case study of a campaign published by the Swedish non-profit organisation Talita, with the purpose of bringing attention and awareness to the problem of prostitution happening at younger ages in Sweden, is performed. LÄS MER

  3. 2. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Andreas Johansson; Erik Lindmark; [2021]
    Nyckelord :Shock advertisement; Hofstede s framework; culture; shock advertising; level of sex appeal; generational theory;

    Sammanfattning : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. LÄS MER

  4. 3. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Ola Olofsson; Marcus Funke; [2020]
    Nyckelord :Brand Image Incongruity; Shock Advertising; Consumer Processing; Consumer Evaluation; Brand Evaluation;

    Sammanfattning : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. LÄS MER

  5. 4. Cultural Differences towards Sexual Advertising : A comparative study between Swedish and South Korean students

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Sara Hemmingsson; Linnea Sjöberg; [2020]
    Nyckelord :Sexual advertising; Hofstede s framework; culture; shock advertising; level of sex appeal; perception; advertising strategy;

    Sammanfattning : This study has investigated whether cultural differences affect how one perceives sexual advertising. The study has focused on Sweden and South Korea, which showed great differences in Hofstede's cultural framework. Sweden, according to Hofstede, is considered to be a feminine country and has low uncertainty avoidance. LÄS MER

  7. 5. Take A Chance On Shock : Facilitating Effective Shockvertising

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Duaa Kaddoura; Josef Gemhed Magera; [2020]
    Nyckelord :Marketing; Advertising; Shock Advertising; Shockvertising; Shocking Advertising; Shock Appeal;

    Sammanfattning : Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. LÄS MER