Sökning: "shopping as practice"
Visar resultat 1 - 5 av 59 uppsatser innehållade orden shopping as practice.
1. What if…? – How AI Chatbots Could Reconfigure Grocery Shopping In-store
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In the light of the rapid development of AI technology, this paper aims to explore how the integration of the novel application of an AI chatbot would reconfigure the practice of grocery shopping in brickand- mortar stores contributing to the trend of self-service. Based on a hypothetical scenario discussed in focus groups and drawing on practice theory, the study points out that, by adding this new element, the links between the elements of the practice would change, inducing a change in meaning from purely functional to more inspirational. LÄS MER
2. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. LÄS MER
3. Hur ska vi skapa trygga centrum? : En studie som utreder centrumverksamhetens påverkan på upplevd trygghet i ett bostadsområde och fastighetsägarföreningens möjlighet att bidra till detta
Kandidat-uppsats, KTH/Urbana och regionala studierSammanfattning : På flera platser kan ett centrum vara den enda naturliga mötesplatsen i ett bostadsområde. Det är därför av stor vikt att centrumet känns tryggt och inkluderande, men ofta är fallet det motsatta. LÄS MER
4. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. LÄS MER
5. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. LÄS MER
