Sökning: "shopping cart"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden shopping cart.

1. 1. Click, Shop, Done

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ashmitha Godagampala; Ruaa Al-Urfali; Vlora Dosljaki; [2023]
   Nyckelord :Technology-based self-services; express checkout systems; E-commerce; online shopping; consumer behavior; buying behavior; Consumer decision-making process model; Sweden; Business and Economics;

   Sammanfattning : Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. LÄS MER

3. 2. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   Master-uppsats,

   Författare :Adia Atwell; [2023]
   Nyckelord :TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Sammanfattning : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. LÄS MER

4. 3. Storefront Prototypen : En sammanslagning av Litium GraphQL API och Next.js Commerce

   M1-uppsats, Mittuniversitetet/Institutionen för informationssystem och –teknologi

   Författare :Joel Karlsson; [2022]
   Nyckelord :Next.js Commerce; Litium GraphQL API; Undersöka; Prototyp; TypeScript;

   Sammanfattning : The project's primary goal is to develop a prototype for Columbus Global with the e-commerce platform Lithium GraphQL API and Next.js Commerce. It must contain a start and product page and a shopping cart. The prototype aims to investigate whether the untested combination of the mentioned tools is possible. LÄS MER

5. 4. The ways the aesthetics of an e-commerce website influence a customer’s purchase decision

   Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Författare :Sandra Jinnevall; Sandra Kullar; [2022]
   Nyckelord :Web aesthetics; Purchase decision; E-commerce;

   Sammanfattning : More and more people choose to shop online in favor of physical stores. E-commerce websites are facing several challenges today including conversion rates and customers leaving the online shopping cart without making any purchases. LÄS MER

7. 5. Navigationsmenyer på e-handelsplatser : En studie om hur globala navigationssmenyer påverkar användbarheten på två e-handelsplatser inom heminredning

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Sofia Koch; Elin Kavsjö; [2021]
   Nyckelord :Användbarhet; användarupplevelse; navigation; global navigation; navigationsmeny; Contextual Inquiry; Innehållsanalys;

   Sammanfattning : The aim of the study was to investigate how users experience two different global navigation systems of an e-commerce site in the home furnishing industry. Furthermore, the purpose of the study was to identify which aspects, in a global navigation system, affect the usability of an e-commerce website in the home furnishing industry and investigate what, in connection with a global navigation system, affects the usability. LÄS MER