Sökning: "signaling value"

Visar resultat 1 - 5 av 61 uppsatser innehållade orden signaling value.

  1. 1. Understanding Green Bonds: An Empirical Study on Shareholder Value of Green Bonds and its Application in Corporations

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Alma Friberg; Alice Ålund; [2023]
    Nyckelord :Green Bonds; Sustainable Finance; Signaling; Corporate Sustainability;

    Sammanfattning : In this paper, we conduct an event study to understand how equity investors react to the issuance of a corporate green bond. Furthermore, we interview five Swedish public companies that have issued green bonds. Our results from our event study indicate that there is no significant share price reaction concerning the issuance. LÄS MER

  2. 2. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Adrian Brännstam; Simon Eliasson; [2023]
    Nyckelord :Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Sammanfattning : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. LÄS MER

  3. 3. PowerPoint Proficiency in Physics Pedagogy : A cognitive perspective on teacher experience

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Fysikundervisningens didaktik

    Författare :Ulf Andersson; Erik Marklund; [2023]
    Nyckelord :cognitive; pedagogy; powerpoint; arousal; pacing; signaling; redundancy; stimuli; physics; didactics; ict; ctml; upper secondary school;

    Sammanfattning : In this small-scale qualitative study we examine PowerPoint presentations using cognitive perspectives (such as the Cognitive Theory of Multimedia Learning, Arousal theory, and Dual Channel processing) to compare teacher experience with a theoretical background. By analyzing collected PowerPoint presentations and interviewing the experienced teachers that created them about their didactic choices, we are able to identify and focus on four aspects of multimedia learning: Pacing, Student Stimuli, Signaling and Redundancy. LÄS MER

  4. 4. We are an Equal Opportunity Employer: The Use of Diversity Signals in Online Job Advertisements and Its Effect on Application Behaviors

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Hanh Lai Ho My; [2023]
    Nyckelord :job advertisement; diversity; signaling theory; employer branding; linkedin;

    Sammanfattning : To attract talent and build a competitive advantage over competitors in the labor market, organizations may use pro-diversity statements in recruitment messages to portray themselves as being committed to diversity in the workplace. However, the benefits of this practice in terms of increasing the quantity of the applicant pool remain contested. LÄS MER

  5. 5. The Influence of Institutional Investors on Initial Coin Offering Performance

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Rebecka Mofors; Maja Strömberg; [2022]
    Nyckelord :Initial coin offering; Entrepreneurial finance; Crowdfunding; Cryptocurrencies; Institutional investors;

    Sammanfattning : The popularity of raising capital through Initial Coin Offerings and the rapidly evolving cryptocurrency market calls for a deeper understanding of success factors that can predict ICO success. In this paper, we examine the influence of institutional investors on ICO success by measuring the token's Buy and Hold Abnormal Returns and the venture's operational progress 180 days after the first day of trading. LÄS MER