Sökning: "simon sigvardsson"

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  1. 1. Business Modeling for Internal IT - A Comparison of Astra Zeneca IT and Business Model Typologies

    Magister-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Henrik Pettersson; Simon Sigvardsson; Ted Sporre; [2011-06-27]
    Nyckelord :Business model; Business model typologies; Business Model Canvas; Internal IT; IT organizations;

    Sammanfattning : Problem Many companies suffer from complexity in their IT activities due to the rapid growth and investments in this area. The business model concept can be used as a strategic tool to handle such complexities and has been growing in popularity the last decades. LÄS MER