Sökning: "slipnaxos"

Hittade 2 uppsatser innehållade ordet slipnaxos.

  1. 1. Institutions, Transaction Costs and Entry Mode Decisions : The Case of Swedish SMEs in India

    Magister-uppsats, Institutionen för marknadsföring (MF)

    Författare :Sebastian Laier; Marieke Schramma; [2013]
    Nyckelord :SME; India; Institutions; Asset Specificity; Behavioral Uncertainties; Entry Modes;

    Sammanfattning : In the current third wave of internationalization companies from mature markets are investing in emerging markets and increase their foreign activities. For this internationalization process, companies need to enter the market with an appropriate entry mode strategy. LÄS MER

  3. 2. SME Entry Strategy in Foreign Markets : A case study of Aura Light, Slipnaxos and Norba

    Master-uppsats, Ekonomihögskolan, ELNU

    Författare :Hanna Berglund; Oskar Malmsjö; [2009]
    Nyckelord :Entry Strategy; Foreign Markets; SME;

    Sammanfattning :   The internationalization of firms in is an occurrence increasing in a rapid pace and during the last 20 years firms have changed their orientation from domestic to international. Geographical expansion is interesting to view from a single firm´s standpoint since it provides possibilities for the firm which allows it to grow and achieve a higher profit. LÄS MER