Sökning: "småföretag"

Visar resultat 11 - 15 av 552 uppsatser innehållade ordet småföretag.

  1. 11. Hur digital marknadsföring kan främja småföretagens tillväxt : En kvalitativ studie om hur småföretag kan nå ökad tillväxt genom digitala marknadsföringsaktiviteter med fokus på SEO och SEM

    Magister-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Shaimaa Alkhlif; [2023]
    Nyckelord :Digital Marketing; Growth; Brand Growth; SEO; SEM; Relationship Marketing;

    Sammanfattning : Introduction: With the help of digital marketing, small businesses have been given greater opportunities to compete at a higher level than they previously could, which gives credence to the term "if a small business can't be found on the internet, it doesn't exist". For small businesses to be competitive and grow, digital marketing is a must. LÄS MER

  3. 12. Exploring Science-Based Targets: Initial Insights from Small and Medium-Sized Enterprises

    Kandidat-uppsats, Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Författare :Charlie Lindén; [2023]
    Nyckelord :SBT; Science Based Targets; SMEs; Companies; Enterprises; GHG; Greenhouse Gas; Emissions; Environmental Science; green transition; climate change; carbon dioxide; CO2; 2050; employees; responsibility; Scope; scope 3; supply chain; värdekedjor; företag; växthusutsläpp; växthusgaser; utsläppsredovisning; miljövetenskap; Earth and Environmental Sciences;

    Sammanfattning : With climate change resulting from a history of uncontrolled greenhouse gas emissions, all parts of society now need to take action - maybe most importantly the private sector. Since 2015 the Science Based Targets (SBT) initiative has committed over 5000 companies worldwide to heavily reduce their total emissions at a pace that scientists deem necessary for average global temperature rise to stay below 2℃. LÄS MER

  4. 13. Talent And Knowledge Management in Small Firms : A Case Study

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Elin Blomqvist; Johan Legernes; [2023]
    Nyckelord :Talent management; Knowledge management; SME; Sustainable growth; Pluralistic; Thematic analysis; Talanghantering; Kunskapshantering; Småföretag; Hållbar tillväxt; Pluralistisk; Tematisk analys;

    Sammanfattning : The literature falls short in examining talent management (TM) and knowledge management (KM) in small and medium-sized enterprises (SMEs). In response to this research gap, a case study was motivated to explore how SMEs perform TM and KM activities. LÄS MER

  5. 14. Co-branding som strategi för småföretag och i relationen till deras kunder : En kvalitativ studie om varumärkessamarbeten

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Gabriela Valenzuela Rivera; Nour El Khadam; [2023]
    Nyckelord :co-branding; small businesses; qualitative study; brand equity; consumer behavior; brand building; brand associations; relationship marketing;

    Sammanfattning : The aim of this study is to understand how co-branding can be strategically implemented and its relevance in small business customer relationships. The study serves as a guide for small businesses striving to strengthen their brand and improve their customer relationships through strategic utilization of co-branding. LÄS MER

  7. 15. Krishantering inom familjeföretag : En kvalitativ studie om hur små familjeägda restauranger hanterat covid-19 krisen

    Magister-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Vian Ishak; Fatma Zerom; [2023]
    Nyckelord :Crisis management; small business; family business; restaurant industry; covid-19; strategy; culture; management; entrepreneurial ecosystem; replacement planning; Krishantering; småföretag; familjeföretag; restaurangbranschen; covid-19; strategi; kultur; management; entreprenöriella ekosystem; ersättningsplanering;

    Sammanfattning : Background: A crisis can be defined as a circumstance or event that threatens a company's performance and indicates the need to take action within the company to prevent potential losses. Companies and industries are affected by crises in different ways, and the nature of the crisis can also affect performance. LÄS MER