Sökning: "smajovic"

Hittade 3 uppsatser innehållade ordet smajovic.

  1. 1. Pop-up Stores in Fashion Retailing - A description of temporary retailing in relation to Flagship Stores and Outlet Stores

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Haris Smajovic; Helena Warfvinge; [2014-12-05]
    Nyckelord :Pop-up retailing; Pop-up stores; Temporary stores; Fashion Retail;

    Sammanfattning : The use of temporary stores, so called pop-up stores, has over the years become a common occurrence in the fashion industry. While previous research in regards to the pop-up store phenomenon has investigated its functions, there remains a gap in the research regarding the definition of a pop-up store and its distinguishing features in relation to other commonly utilized store formats. LÄS MER

  3. 2. CSR Communication & SMEs

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Malin Eliasson; Senida Smajovic; [2009]
    Nyckelord :corporate social responsibilty; SMEs; CSR communication;

    Sammanfattning :   Purpose: The purpose of this thesis is to investigate how SMEs in the Småland region define and communicate their CSR activities towards their stakeholders. Background: Corporate social responsbility is a topic that is widely discussed today. In many cases the CSR agenda has been adopted by many large corporations. LÄS MER

  4. 3. E-commerce : A study on women's online purchasing behavior

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Malin Eliasson; Johanna Holkko Lafourcade; Senida Smajovic; [2009]
    Nyckelord :E-commerce; women; online purchasing behavior; online shopping; Internet shopping; E-handel; kvinnor; Internet köpbeteende; Internet handel;

    Sammanfattning : Abstract Key words:E-commerce, women, online purchasing behavior, online shopping, Internet shopping Purpose: The purpose of this thesis is to map out the present behavior of women between 40-55 years concerning Internet shopping. Fur-thermore, the research aims at finding and analyzing factors that might help marketers when persuading the target group to increase their usage of Internet as a purchasing channel for home textile and decorations. LÄS MER