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Visar resultat 1 - 5 av 17 uppsatser som matchar ovanstående sökkriterier.

  1. 1. A TAILORED MENU OF DRUGS: THE ADVERTISEMENT AND SALE OF DRUGS ON TIKTOK : A NETNOGRAPHIC ANALYSIS OF THE SWEDISH DRUG DEALING MARKET ON A SOCIAL MEDIA PLATFORM

    Master-uppsats, Malmö universitet/Institutionen för kriminologi (KR)

    Författare :Nicole Larsson; [2023]
    Nyckelord :netnography; cyber-environment; drug promotion; sale of drugs; algorithms; social media platforms; drug dealing activity;

    Sammanfattning : PURPOSE - The issue of drug markets on social media platforms are under-researched. To help address the research gap, this paper accounts for the emerging drug dealing trends surrounding the community on TikTok. LÄS MER

  3. 2. Konsumenters uppfattning om äkthet inom influencers reklam på Instagram : En kvalitativ studie om konsumenters upplevelser av autenticitet inom influencers reklam

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Leen Jumaa; Pahyam Ali; [2023]
    Nyckelord :Influencer marketing; Authenticity; Advertising; Electronic Word-of-Mouth; Consumers trust; Influencer marketing; Autenticitet; Reklam; Elektronisk Word-of-Mouth; Konsumenternas förtroende;

    Sammanfattning : Sociala medier har blivit dynamiskt runt om i världen, det utvecklas ständigt och tar nya varianter. Den digitala utvecklingen har lett till övergången från massmarknadsföring till en alltmer trendig influencer marketing. LÄS MER

  4. 3. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
    Nyckelord :Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

    Sammanfattning : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. LÄS MER

  5. 4. ADOLESCENTS' ENGAGEMENT IN SPORTS BETTING IN MALAWI

    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Författare :Cliff Chinyama; [2021-08-16]
    Nyckelord :sports betting; adolescent; bettor; ethnography; betting kiosk;

    Sammanfattning : Aim: This study investigated the activities in sports betting involving adolescents in Malawi and the meaning that the adolescents attach to betting. Theory: The study adapted two theoretical perspectives to explore the phenomenon. These are social capital and social practice theories. LÄS MER

  7. 5. Surviving as an artist in the era of social media

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Samu Vilppula; Juuso Ketola; [2021]
    Nyckelord :;

    Sammanfattning : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. LÄS MER