Sökning: "social challenges."

Visar resultat 1 - 5 av 4239 uppsatser innehållade orden social challenges..

  1. 1. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  3. 2. SAKTA NER ELLER SKROLLA VIDARE? En studie av användarna på TikTok om sin upplevelse av korta medieformat och dess påverkan

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Alana Cornéer; [2024-03-04]
    Nyckelord :TikTok; koncentrationsförmåga; uppmärksamhet; korta medieformat;

    Sammanfattning : This study delves into the user experiences and perceptions of short media formats on TikTok and their impact on users' attention spans. Drawing from theoretical frameworks such as attention theory, media ecology, and uses and gratifications theory, the study conducted qualitative interviews with six participants to delve deeper into their experiences. LÄS MER

  4. 3. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  5. 4. Provisions of social workers to victims of internal child trafficking in Uganda: A case study of children living on the streets of Kampala City

    Master-uppsats, Göteborgs universitet/Institutionen för socialt arbete

    Författare :Martin Nkurunungi; [2024-02-26]
    Nyckelord :Human trafficking; Street children; Kampala; Maslow; Social workers; Service needs; Perceptions;

    Sammanfattning : Human trafficking has become a serious global challenge in the recent past. Regarded as a global epidemic, it has triggered an increase in numbers of children living on the streets especially in countries where internal trafficking in children is a common social vice. LÄS MER

  7. 5. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER