Sökning: "social commerce"

Visar resultat 1 - 5 av 170 uppsatser innehållade orden social commerce.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Nyckelord :Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. In Search Of The Missing Place

    Master-uppsats, Lunds universitet/Institutionen för arkitektur och byggd miljö

    Författare :Solène Thierry; [2019]
    Nyckelord :Urban; solitude; loneliness; porch; social architecture; city; public space; leftover space; new typology; public booth; privacy; urban loneliness; Arts and Architecture;

    Sammanfattning : My research thesis is a search for a place to be, a place that would make the city an easier place to live and experience, when we are either constantly surrounded by a tumultuous public or isolated at home. My search has led me to define a place that could provide simultaneously Space and Time to bridge what is missing in both the public and the private. LÄS MER

  3. 3. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Sandra Ziadkhani Ghasemi; Merili Palmet; [2019]
    Nyckelord :Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention;

    Sammanfattning : Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. LÄS MER

  4. 4. The economic and social role of married women in the agricultural production system in the region of Muea–Cameroon

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Fomu Agnes Takamo; [2019]
    Nyckelord :economic role; social role; agricultural production system; married women; gender relation; Cameroon;

    Sammanfattning : Married women play a vital economic and social role in the agricultural production system in Cameroon. These women are mostly involved in food crop production. LÄS MER

  5. 5. Sugardaddies - En kvalitativ studie om erfarenheter av sugardating

    Master-uppsats, Malmö universitet/Hälsa och samhälle

    Författare :Li Hallengren; [2019]
    Nyckelord :Individualisering; Intimitet; Kön; Makt; Postmodernism; Sugardaddy; Sugardating; Gender; Individualizing; Intimacy; Power; Sugar dating; Sugar daddy;

    Sammanfattning : Hallengren, L. Sugardaddies – en kvalitativ studie om erfarenheter av sugardating. Examensarbete i sexologi 30 högskolepoäng. Malmö Universitet: Fakulteten för Hälsa och Samhälle, institutionen för socialt arbete, sexologi, 2019. LÄS MER