Sökning: "social commerce"

Visar resultat 21 - 25 av 295 uppsatser innehållade orden social commerce.

1. 21. Att väcka liv i obesökta torg

   Kandidat-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Oliver Rydén; [2023]
   Nyckelord :Square; Unvisited; Stortorget; Skurup; Torg; Obesökta; Stortorget; Skurup;

   Sammanfattning : Detta examensarbete lägger sitt fokus kring offentliga rum, med inriktning på torg. Syftet är att skapa en bättre uppfattning kring hur torg behöver vara utformade för att människor ska fortsätta besöka dessa betydelsefulla mötesplatser i stadsrummet. LÄS MER

3. 22. Personaliserad marknadsföring inom dagligvaruhandel online i EU : En kvalitativ studie om hur svenska och tyska konsumenter uppfattar personaliserad marknadsföring

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Emelie Vedin; Mina Doderovic; [2023]
   Nyckelord :Personalized marketing; Perception; Online grocery stores; Sweden; Germany; GDPR.; Personaliserad marknadsföring; Uppfattning; Dagligvaruhandel online; Sverige; Tyskland; GDPR.;

   Sammanfattning : Personaliserad marknadsföring är betydelsefullt för e-handeln och dess framgång. “Personaliserad marknadsföring definieras som att designa och leverera skräddarsydda produkter och tjänster till enskilda kunder, personaliserad marknadsföring innebär med andra ord differentierade erbjudanden för enskilda kunder” (Chandra, Verma, Marc Lim, Kumar & Donthu 2022, s. LÄS MER

4. 23. "Hur influencer påverkar konsumentens köpprocess" - En studie om hur influencer påverkar konsumenter vid köpbeslutet på instagram

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ahmad Cina Turab; Madlol Zahroon; [2023]
   Nyckelord :Marketing. influencer marketing. Gen Y; Social media; Digitalisering.; Business and Economics;

   Sammanfattning : Digitization, social media and e-commerce are three powerful components that have changed our lives. Influencer marketing has become a key strategy for companies seeking to reach new consumers. Influencers have proven that they can have a big impact on buying behavior and companies' marketing. LÄS MER

5. 24. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

7. 25. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Ella Lindell; Rebecka Nilsson; [2023]
   Nyckelord :;

   Sammanfattning : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. LÄS MER