Sökning: "social crm"

Visar resultat 1 - 5 av 100 uppsatser innehållade orden social crm.

1. 1. "How can tech startups enhance their customer retention and acquisition

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Danut Avram; Oluwadamilola Olaitan; [2023]
   Nyckelord :Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

   Sammanfattning : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. LÄS MER

3. 2. Potential for improving public services by exploring citizens’ communication to public organizations in Sweden

   Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Ibrahim Ali Mehkri; [2023]
   Nyckelord :citizen inquiries; e-Government; Sweden; CRM;

   Sammanfattning : Little et al., (1971) define citizen feedback as information from citizens directed to societal institutions, particularly government, to improve their functioning. LÄS MER

4. 3. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   Kandidat-uppsats,

   Författare :Franciska Kószás; Patricia Tudesko; [2023]
   Nyckelord :Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Sammanfattning : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. LÄS MER

5. 4. How is anticipation, as part of system resilience, operationalised on the flight deck, and to what extent does the regulation facilitate it?

   Magister-uppsats, Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Författare :Tomi Tervo; Atte Jokinen; [2023]
   Nyckelord :Aviation; resilience; anticipation; experience; resilience development; EASA regulation; FLMU06; Social Sciences;

   Sammanfattning : Resilience is a contemporary ‘hot topic’ in aviation - as well as in many other safety critical industries. The need for understanding resilience has been recognised since it has been noted that serious incidents and accidents are often related to very complex and unexpected situations and failures that cannot be managed with compliance, or which are not covered by existing procedures or checklists. LÄS MER

7. 5. Exklusiva varumärkens strategier kring digitala kundrelationer : Hur svenska exklusiva varumärken skapar kundrelationer via sociala medier

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Nawal Aboulazze; Frida Nordström; [2022]
   Nyckelord :Fashion industry; high-end companies; social media; customer relationship; parasocial interaction; digital marketing; sustainability; Modeföretag; exklusiva företag; sociala medier; kundrelation; parasocial interaktion; digital marknadsföring; hållbarhet;

   Sammanfattning : Bakgrund: Idag väljer allt fler företag inom mode- och inredningsindustrin att sälja sina produkter online. Företagens interaktioner och marknadsföring sker därför mestadels digitalt gentemot kunden. Denna nya era av digitalisering för företagen innebär en stor förändring vad gäller nya former av marknadsföring och kundkontakt. LÄS MER