Sökning: "social marketing campaign"

Visar resultat 1 - 5 av 143 uppsatser innehållade orden social marketing campaign.

  1. 1. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Michaela Matsson Amneteg; [2023-11-17]
    Nyckelord :Public Relations; PR; trovärdighet; förtroende;

    Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

  3. 2. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

    Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Anne Marie Holst; [2023]
    Nyckelord :strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

    Sammanfattning : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. LÄS MER

  4. 3. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”

    Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Författare :Josefine Sjöbom; [2023]
    Nyckelord :CSR; Nike; H M; strategisk kommunikation; hållbarhet;

    Sammanfattning : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. LÄS MER

  5. 4. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Merel Cheng; Lisa Frommann; [2023]
    Nyckelord :Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Sammanfattning : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. LÄS MER

  7. 5. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Michael Polatos; Andrii Kernitskyi; [2023]
    Nyckelord :Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Sammanfattning : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. LÄS MER