Sökning: "social media brand several accounts"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden social media brand several accounts.

  1. 1. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Lara Kayyal; Shahed Karkoor; [2023]
    Nyckelord :Instagram; Follower Engagement; Algorithm; Social media; Luxury brands.;

    Sammanfattning : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". LÄS MER

  3. 2. Trovärdighet på Instagram för företagskonton : och en anledning till att tagga dessa konton

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Veronica Söderbergh; [2020]
    Nyckelord :Tagging; Instagram; Marketing; Credibility; Influencers; Social media; Productimages; Hypothesis testing; Chi-square; Tagga; Instagram; Marknadsföring; Trovärdighet; Influencers; Sociala media; Produktbilder; Hypotesprövning; Chi-två;

    Sammanfattning : Marketing has gone through several changes over the years. The way companies market themselves and their products are affected by changes and developments in the world. The technological development has led to changes in the way companies market their products. LÄS MER

  4. 3. Fastighetsmäklares användning av sociala medier som arbetsverktyg : - med fokus på personligt varumärkesbyggande

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Emma Törebrand; Jonna Gustafsson; [2019]
    Nyckelord :;

    Sammanfattning : The use of Social Media has increased rapidly and in present it’s been used bymore than the majority of all Swedes. Companies should be present wherecustomers exist, that’s why companies need to engage in marketing their brand through social media. This can be done using a digital strategy. LÄS MER

  5. 4. Fastighetsmäklarbranschens digitalisering : En kvalitativ studie om Instagram som verktyg för relationsmarknadsföring

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Gabriella Beronius; Sara Andrén; [2017]
    Nyckelord :social media; real estate agency; relationship marketing; relations; sociala medier; fastighetsmäklarbranschen; relationsmarknadsföring; relationer.;

    Sammanfattning : The digitalization of the society is a fact and organizations must now be adaptable to where their customers are located. Along with this the ways in which we communicate have changed as well as the way you target your marketing. LÄS MER

  7. 5. Communication Strategies via Social Media : The case study of Tomorrowland

    Master-uppsats, IHH, Företagsekonomi

    Författare :Yulia Kazakulova; Erik Kuhn; [2012]
    Nyckelord :Social Media; Brand Awareness; Brand Engagement; Word of Mouth; Communication Strategies; Facebook; Twitter; YouTube; Music Festival;

    Sammanfattning : Background: In the past decade, Social Media has been an interesting Internet phenomenon. Social Media has increased the ability for Internet users to communicate and interact with one another, allowing them to overcome boundaries that once made communication difficult and slow. LÄS MER