Sökning: "social media engagement theory"

Visar resultat 1 - 5 av 133 uppsatser innehållade orden social media engagement theory.

1. 1. SAKTA NER ELLER SKROLLA VIDARE? En studie av användarna på TikTok om sin upplevelse av korta medieformat och dess påverkan

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Alana Cornéer; [2024-03-04]
   Nyckelord :TikTok; koncentrationsförmåga; uppmärksamhet; korta medieformat;

   Sammanfattning : This study delves into the user experiences and perceptions of short media formats on TikTok and their impact on users' attention spans. Drawing from theoretical frameworks such as attention theory, media ecology, and uses and gratifications theory, the study conducted qualitative interviews with six participants to delve deeper into their experiences. LÄS MER

3. 2. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Shajan Bakir; Joel Arvid Olai; [2024]
   Nyckelord :brand community; customer loyalty; Tesla; Facebook;

   Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER

4. 3. "Boeing is deeply saddened..." : En kvalitativ innehållsanalys av Boeings kriskommunikation efter 737 MAX-krisen

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Elsa Stefansson; Ellen Svensson Ödmar; [2024]
   Nyckelord :;

   Sammanfattning : This thesis conducts a qualitative content analysis of The Boeing Company's crisis communication during the 737 MAX crisis in 2019, with a focus on the crisis involving Boeing's 737 MAX aircraft, Ethiopian Airlines Flight 302. Applying the Situational Crisis Communication Theory (SCCT) and an ethical framework, the study examines Boeing's crisis communication and how the organization deals with ethical and moral dilemmas and how these are expressed. LÄS MER

5. 4. Serving Cunt : Feministiska motståndsstrategier möter TikToks medielogik  

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Saga Lind; Hannah Eriksson; [2024]
   Nyckelord :social media; TikTok; digital subcultures; online feminism; feminist tactics; feminist humor; reclaiming; #servingcvnt;

   Sammanfattning : In this essay, the concept of online and fourth wave feminism is enhanced through a study of the TikTok-trend #servingcvnt (serving cunt). This study builds on the engagement of contemporary forms of feminist culture with the ever changing dynamic of social media platforms. LÄS MER

7. 5. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Andrea Enrici; Sean Boyle; [2023]
   Nyckelord :newsletter; news; digital journalism; uses and gratification theory;

   Sammanfattning : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. LÄS MER