Sökning: "social media jönköping ihh"

Visar resultat 1 - 5 av 77 uppsatser innehållade orden social media jönköping ihh.

  1. 1. Are you fitting in? A study on the effects of fitness influencers on male body image

    Magister-uppsats, Jönköping University/IHH, Marketing and Logistics

    Författare :Anne Heinicke; Zoe Vagic; [2023]
    Nyckelord :body image; fitness influencer; body dissatisfaction; social comparison theory;

    Sammanfattning : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. LÄS MER

  3. 2. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    L1-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xinying Liu; Zirong Wang; [2023]
    Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

  4. 3. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
    Nyckelord :Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

    Sammanfattning : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). LÄS MER

  5. 4. Social Media: Key for Relationship Building : Qualitative research on how Swedish Football Clubs utilize Social Media to create and manage fan relationships.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Sebastian Jarlenäs; Linus Caban; Maxim Zayashnikov; [2022]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  7. 5. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Belinda Lemini Kunde; Inga.Britt Morgan; Martin Genov; [2022]
    Nyckelord :COVID-19; pandemic; restaurant; restaurant industry; consumer behaviour; ADKAR change model; EKB model; change management; digital marketing strategy; social media;

    Sammanfattning : Abstract   Background:  With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. LÄS MER