Sökning: "social media messages"
Visar resultat 1 - 5 av 359 uppsatser innehållade orden social media messages.
1. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER
2. Messages from the deep: A reception study of Denis Villeneuve's Dune
Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaperSammanfattning : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. LÄS MER
3. I förtroendekrisens skottlinje : En experimentell studie om krismeddelanden från influencers och organisationer och deras effekt på mottagarnas upplevda förtroende
Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Sammanfattning : "The best way to manage a crisis is to prevent one" (Coombs, 2019, p.19). A statement that in its simplicity is extremely powerful. However, today's digitalized society has contributed to the rapid dissemination of information and scrutiny of content that has complicated the management of crises. LÄS MER
4. Digitala kriser i en föränderlig värld : En innehållsanalys av den svenska regeringens kriskommunikation på sociala medier under koranbränningskrisen
Magister-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITSammanfattning : This study aims to analyze the crisis communication conveyed on social media by the Swedish government and public authorities in connection to the crisis concerning the burnings of the Quran in Sweden in the summer 2023. The study maps the messages and framings conveyed by the government, as well as which stakeholders they addressed. LÄS MER
5. "Boeing is deeply saddened..." : En kvalitativ innehållsanalys av Boeings kriskommunikation efter 737 MAX-krisen
Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskapSammanfattning : This thesis conducts a qualitative content analysis of The Boeing Company's crisis communication during the 737 MAX crisis in 2019, with a focus on the crisis involving Boeing's 737 MAX aircraft, Ethiopian Airlines Flight 302. Applying the Situational Crisis Communication Theory (SCCT) and an ethical framework, the study examines Boeing's crisis communication and how the organization deals with ethical and moral dilemmas and how these are expressed. LÄS MER
