Sökning: "social media monitoring"

Visar resultat 1 - 5 av 78 uppsatser innehållade orden social media monitoring.

  1. 1. “MAN DRUNKNAR I INFORMATION FAKTISKT, DET ÄR ETT JÄTTEPROBLEM”. En kvalitativ intervjustudie av hur forskare söker information i sitt forskningsarbete.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Clara Tullgren; [2024-03-06]
    Nyckelord :Information; informationssökning; forskare; mkv-forskare; Ellis modell; användar- och användningsstudier; Norden; medie- och kommunikationsvetenskap;

    Sammanfattning : To search for information today is, by many, seen as an easy and uncomplicated task. All you need is a digital device and the knowledge of the world is there for you to find and use. LÄS MER

  3. 2. Kan man lära gamla hundar att sitta? : En kvalitativ intervjustudie om fyra äldre människors användning av digitala skärmar

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Sofia Aspholm; [2024]
    Nyckelord :media-usage; elderly; uses and gratifications; affordances and constraints; adoption categories; digital screens.;

    Sammanfattning : The focus of this thesis is on how elderly people make use of digital screens. The study studies how these elderly individuals view their screen time and it highlights how they have adapted to an ever-changing media landscape. LÄS MER

  4. 3. Reputation Management in a Digital Age : How start-ups control their online reputation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
    Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

    Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

  5. 4. Adaptive Tactics in Software Operations: How People Manage Complexity by Asking for Help

    Magister-uppsats, Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Författare :Michael Vincent Wettick; [2024]
    Nyckelord :Recruitment; Software Operations; Anomaly Response; Incident Response; Escalation; Adaptive Capacity; Decision Making; Tacit Knowledge; Complexity; Technology and Engineering;

    Sammanfattning : Society relies on the continued operation of software systems, from healthcare to social media platforms. These systems can be engineered to be highly reliable, but complexity assures surprise. People have the ability to manage this complexity, filling gaps in design by recognizing, diagnosing and correcting anomalies. LÄS MER

  7. 5. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alessandra Sossini; [2023]
    Nyckelord :employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

    Sammanfattning : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. LÄS MER