Sökning: "social relationship"
Visar resultat 1 - 5 av 5990 uppsatser innehållade orden social relationship.
1. Framtidens mediehus byggs med digital verktygslåda. En kvalitativ studie över hur digitala verktyg påverkat sportjournalistiken på lokala tidningsredaktioner
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : The aim of this study was to investigate how sport journalists who work on local newspaper editorial offices experiences the adaption into use of digital tools in the journalistic work, and find out what factors that affects the extent to which digital tools are used. Furthermore, the aim was also to find out which digital tools that are used most frequently by the selection of journalists, and investigate how these tools affects the journalistic work process. LÄS MER
2. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER
3. The Sound of Skepticism Analyzing Climate Change Denial in Swedish Podcasts and YouTube Channels
Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskapSammanfattning : This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. LÄS MER
4. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER
5. SOCIAL HERITAGE AS LEVERAGE: Recognising the Social Dimension of Heritage in Sustainable Urban Development
Master-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : In 2015, numerous countries committed to supporting the United Nations' Agenda 2030, which aims to address global challenges such as urban growth and climate change through the Sustainable Cities and Communities goal (SDG11). During this time, experts in heritage and urban development began emphasizing the significant role that cultural heritage plays in sustainable urban development. LÄS MER
