Sökning: "sociala medier Facebook public relations Shannon och Weavers kommunikationsmodell kriskommunikation"

Hittade 1 uppsats innehållade orden sociala medier Facebook public relations Shannon och Weavers kommunikationsmodell kriskommunikation.

1. 1. Kommunernas användning av sociala medier : En kvalitativ intervjustudie om fyra kommuner och deras användning av sociala medier

   Magister-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Susanna Pörhölä; [2014]
   Nyckelord :social media Facebook public relations Shannon and Weavers communication model issue management convergence culture qualitative semi-structured interviews; sociala medier Facebook public relations Shannon och Weavers kommunikationsmodell kriskommunikation konvergenskultur semistrukturerade intervjuer;

   Sammanfattning : The aim of this study was to investigate how selected municipalities’ use social media, with a focus on how they are working to increase the dialogue between municipalities’ and residents. To answer the purpose of the study three questions has been formulated: how do the communicators use social media in their daily work? What opportunities and challenges are the municipalities’ experiencing with Facebook? How do they work with Facebook to increase dialogue with citizens? The theories that has been used in this study is Cutlip’s and Grunig’s public relations theories, Shannon and weavers communication model, Cutlip’s and Heath’s theory of issue management and Jenkins theory of convergence culture. LÄS MER