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  1. 1. Offline vs. Online: Who buys where? A customer segmentation study of travel agencies

    Kandidat-uppsats, Internationella Handelshögskolan

    Författare :Maria Engvall; Johannes Fritz; Sofia Kindh; [2012]
    Nyckelord :Online travel agency; Traditional travel agency; Market segmentation;

    Sammanfattning : Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. LÄS MER