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1. E-Commerce Strategy on Marketing Channels
D-uppsats, Göteborgs universitet/Graduate Business SchoolSammanfattning : E-business offers many possibilities to re-organise business processes. However, to use the full potential of e-business, traditional business activities should not besimply converted onto electronic platforms. One should take the opportunity to completely rethink entire process chains considering the different opportunities that e-business offers. LÄS MER
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