Sökning: "software-as-a-service pricing"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden software-as-a-service pricing.

  1. 1. Financial Justifications for the Software-as-a-Service Business Model Trend Based on Financial Differences between Companies in the Software-as-a-Service and Pharmaceutical Industry

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Johannes Lindvall; Daniel Olsson; [2021-02-24]
    Nyckelord :Software-as-a-Service; Pharmaceutical; Financial differences;

    Sammanfattning : The Software-as-a-Service (SaaS) business model is a new type of business model that has gained great attention from both researchers and practitioners. The rapid growth has resulted in a more and more refined business model and is described as the future of software. Thus, it is not unexpected that the model is frequently used for many start-ups. LÄS MER

  3. 2. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Gustav Fridell; Saam Cedighi Chafjiri; [2020]
    Nyckelord :saas; software as a service; software-as-a-service; data; cohort; cohort analysis; cohort-analysis; marketing; decision-making; decision making; marketing decision-making; marketing decision making; data; subscription; pricing model; data-driven; data driven; analytics; metrics; multimethod; multimethodology; action reserach; growth; profitability; segment;

    Sammanfattning : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. LÄS MER

  4. 3. Barriers in online internationalization : The reality for online service providers

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Eric Pettersson; Johan Uppström; [2019]
    Nyckelord :Online internationalization; Internationalization Barriers; Online service providers; Software as a Service; Born digital; Psychic distance; Psychic distance paradox; Virtuality trap; CAGE;

    Sammanfattning : Due to strong growth in the virtual business environment, online internationalization has become a topic of high interest. This makes it necessary for firms providing software online to carefully investigate and understand barriers and differences in countries before entering them. LÄS MER

  5. 4. A Pricing Model for AIaaS : An analysis of a new AI personalization product within the edtech space

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :ZENJA JEFIMOVA; SOFIE NABSETH; [2018]
    Nyckelord :AI; AIaaS; edtech; education technology; personalization; price; pricing; pricing strategies; pricing models; pricing tools; pricing AIaaS; software pricing; pricing for new products; value; value adding; AI; AIaaS; edtech; online-utbildning; personifiering; pris; prissättning; prisstrategi; prismodell; prisverktyg; prissättning för AIaaS; prissättning för mjukvara; prissättning för nya produkter; värdeskapande;

    Sammanfattning : As pricing is vital for an organization’s marketing strategy, it is a significant area to consider for companies offering new products where Artificial Intelligence as a service (AIaaS) is provided. The purpose of this study was to investigate possible pricing models for an AIaaS product. The study was delimited to the edtech industry. LÄS MER

  7. 5. Högpristjänster mot lägre marknadssegment : En kvalitativ studie av SaaS-företag och dess ompositionering mot lägre marknadssegment

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Simon Stenström; Victor Pege; [2018]
    Nyckelord :Marknadssegmentering; high-end; low-end; B2B; business-to-business; marginalkostnad; SaaS; Software-as-a-Service; lönsamhet; betalningsvilja; tillväxt;

    Sammanfattning : Företag använder marknadssegmentering för att dela in kunder i grupper utefter liknande karaktäristika, som exempelvis betalningsvilja. Företag kan i sinom tid möta en mättad marknad inom dess segment, och behöver då ompositionera strategier mot nya segment för fortsatt kundtillväxt. LÄS MER