Sökning: "sophia rehioui"

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  1. 1. Brand Equity inom B2B startups : en kvalitativ studie om hur B2B startups arbetar med brand equity för att skapa konkurrensfördelar

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Cindy Alkhalil; Sophia Rehioui; [2017]
    Nyckelord :B2B Startup; Keller s Customer Based Brand Equity Model; Brand Equity; Brands; Strategies; Brand Building;

    Sammanfattning : Over the past few decades, branding has become a priority for companies. A brand helps companies to differentiate themselves from their competitors, which creates competitive advantages. Most of the research on brands has primarily focused on consumer marketing. LÄS MER