Sökning: "sophia rehioui"
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1. Brand Equity inom B2B startups : en kvalitativ studie om hur B2B startups arbetar med brand equity för att skapa konkurrensfördelar
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Over the past few decades, branding has become a priority for companies. A brand helps companies to differentiate themselves from their competitors, which creates competitive advantages. Most of the research on brands has primarily focused on consumer marketing. LÄS MER
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