Sökning: "specificity of fashion e-shops in Russia and Sweden"

Hittade 1 uppsats innehållade orden specificity of fashion e-shops in Russia and Sweden.

  1. 1. Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden

    Magister-uppsats, Akademin för textil, teknik och ekonomi

    Författare :Elena Ilicheva; [2015]
    Nyckelord :specificity of fashion e-shops in Russia and Sweden; discounts as a marketing tool; price policy in fashion e-commerce; online promo;

    Sammanfattning : This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. LÄS MER